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Brand Work Stands Out
Distinctive brands are something very special. The fact that Bretz is repeatedly recognized as such makes us extremely proud. In recent years, our brand work and extravagant design have won us the German Brand Award, the Interior Innovation Award, the German Design Award and the Red Dot, among others.
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German Brand Award Gold
Bretz was awarded the German Brand Award Gold in the “Industry Excellence in Branding” category in Berlin at the end of June 2017, the highest prize for successful brand management in Germany!
The jury's statement
Bretz has positioned itself as a traditional brand for unusual, non-conformist home furniture. It is differentiated furniture with personal charisma, eye-catchers with high emotional value, whose names such as “Gaudi” or “Monster” underline the respective character. The fact that the furniture polarizes is part of the strategy and is certainly one of the main reasons that has made the Bretz brand strong. Another is the solid quality, “made in Germany”. But Bretz also knows how to effectively stage the brand with its wonderfully crazy image in the public eye through high-quality brand stores and appropriate communication. All this shows how well they have thought things through to the end.
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“For more than 20 years, we have placed the consistent development of our brand above all company decisions. Continuity and consistency have not always been easy. We are therefore all the more proud to receive the highest GOLD award for our long-term brand management.”
True Characters with Award Distinction
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Best of Design - Award
SCHÖNER WOHNEN has been reporting on innovations in living and furnishing for more than 60 years. The editors are experts, always in contact with designers, manufacturers and readers. With the BEST OF DESIGN award, they want to bring readers closer to excellent design, provide orientation and provide even better information about design trends and new products.
Happiness turned into a sofa
Balaao won the BEST OF DESIGN award for its extravagant design. The product design is based on this guiding principle: even if the sofa appears square at first glance, a closer look reveals that it is dissolving into a softer, more sensual design language. Even the folds that envelop the generous upholstery do not ask for rules or uniformity. They are laid by hand and make each piece unique.
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Wohnidee Reader Award
As every year, the magazine “Wohnidee” has honored the most beautiful furniture and design ideas with its own reader award. The winners were honored at a festive award ceremony.
At the center of the action - Our Cassia Chair has won!
Cassia is a rendezvous of security on the inside and communication on the outside. The design, shape and retractions are inspired by the cinnamon blossom of the same name, with its both inclusive and open-hearted appearance. The elegant hybrid of chair and armchair stands on a swivel base in matt black or silver.
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